Before
Blurry chef headshot cropped from group photo

Marcus Holloway

Chef at Restaurant

Chicago, Illinois · 200 connections

3 people endorsed for

CookingFoodCatering

No recent activity to show

Last post: 2019 · "Excited to start my new role!"

After Curate
Hands plating a fine dining dish with tweezers on dark slate
Professional chef portrait in kitchen whites with confident expression

Marcus Holloway

Executive Chef · Culinary Consultant · Building the Future of Plant-Forward Hospitality

Chicago, IL · 2,847 followers · 500+ connections

📈 47,200 post impressions this month

3 inbound partnership inquiries · 1 cookbook interest

Beautifully plated plant-forward dish with microgreens and edible flowers

Why I turned down a Michelin-starred offer to build something bigger...

12,400 impressions · 847 reactions

Your next opportunity isn't in a kitchen. It's in a feed.

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Chefs featured in

EaterFood & WineBon AppétitForbes Travel GuideThe New York Times
The Tasting Menu

Three chefs. Three transformations.

Each profile is a plate. We don't template — we craft. Every transformation is built to the chef's specific ambition.

Priya Nair, executive chef, portrait in professional kitchen whites against dark background

Priya Nair

Executive Chef · James Beard Semifinalist

Case Study 01
Before

"Chef at The Meridian Hotel"

After Curate

"Executive Chef · James Beard Semifinalist · Redefining South Asian Fine Dining in America"

What Was Broken

Priya had a James Beard nomination and zero LinkedIn presence to show for it. Her last update was a job change. Recruiters and brand managers couldn't find her. The story wasn't being told.

The Rewrite

We rebuilt her profile from the banner up — a cinematic plating shot replacing the default gradient, a headline that named her accolades and philosophy, and a featured section with her Eater profile and a video of her tasting menu process.

📈
62K
Monthly impressions
💬
4
Inbound brand DMs
📚
1
Cookbook publisher intro

I spent 12 years earning my reputation in kitchens. Curate put it somewhere people could actually find it.

Priya Nair

DeShawn Carter, F&B director, confident professional portrait in modern restaurant setting

DeShawn Carter

F&B Director · Luxury Hospitality Group

Case Study 02
Before

"Food & Beverage Director at Hargrove Hotels"

After Curate

"VP-Ready F&B Leader · Scaling Beverage Programs Across 12 Properties · Advisory Board Candidate"

What Was Broken

DeShawn's profile read like an org chart entry. No narrative, no vision, no evidence of the $40M P&L he managed. Executive recruiters were landing on a blank wall.

The Rewrite

We positioned him as a thought leader in luxury F&B operations. Three long-form posts about post-pandemic beverage program design. A featured section anchored by a Forbes Travel Guide mention. A headline that spoke to boards, not HR.

📈
94K
Monthly impressions
📞
2
Executive recruiter calls
🏆
1
Advisory board offer

My LinkedIn used to embarrass me at conferences. Now people reference my posts before we've even shaken hands.

DeShawn Carter

Sofia Marchetti, private chef, warm smile in kitchen apron with fresh herbs

Sofia Marchetti

Private Dining Operator · Pop-Up Chef

Case Study 03
Before

"Private Chef / Culinary Events"

After Curate

"Private Dining Experience Architect · 80+ Curated Events · The Chef Your Guests Remember"

What Was Broken

Sofia had 18,000 Instagram followers who loved her food and zero LinkedIn connections who could actually book her. The platform where corporate clients and event planners live was completely dark.

The Rewrite

Cross-platform content strategy: her best Instagram moments reframed as professional case studies. A services section with clear deliverables. A headline that spoke directly to the person holding a venue budget, not a phone camera.

📈
38K
Monthly impressions
🤝
6
Corporate booking inquiries
💰
$28K
New event revenue

I thought LinkedIn was for people in suits. Turns out it's where the people with the budgets live.

Sofia Marchetti

The Menu

How we build your presence.

Four courses. Each one purposeful. Nothing on the plate that shouldn't be there.

01

Amuse-Bouche

The Audit

We read your profile the way a critic reads a menu — looking for what's missing, what's misleading, and what's being buried. Most chefs are three rewritten lines away from a completely different first impression.

48-hour turnaround. Delivered as a voice note + annotated PDF.

02

First Course

The Rewrite

Headline, About section, featured content strategy, and skills alignment. We write in your voice — not corporate, not generic, not AI. Chefs who sound like chefs attract the right rooms.

Delivered in 5 business days with two rounds of revision.

03

Main Course

The Content System

A 90-day content calendar built around your specific ambitions — sponsorship, media, consulting, or career elevation. Each post is engineered for the LinkedIn algorithm and the human reading it.

Monthly content batches. You approve, we refine, you post.

04

Dessert

The Placement

Active outreach to the brand managers, publishers, and bookers who should already know your name. We don't wait for the algorithm — we make introductions.

Ongoing for the duration of the engagement.

"We don't build profiles. We build positions."

The Brigade

Volume proves the method.

Every chef in this mosaic came to us invisible on LinkedIn. Every one left with a presence worth reading.

Priya Nair executive chef in kitchen whites, confident expression, professional portrait

Priya Nair

Executive Chef

62K impressions/mo
DeShawn Carter F&B director in smart professional attire, modern restaurant background

DeShawn Carter

F&B Director

94K impressions/mo
Sofia Marchetti private chef smiling with fresh herbs, warm kitchen lighting

Sofia Marchetti

Private Chef

$28K new revenue
Kenji Watanabe sous chef in professional whites, focused expression in kitchen environment

Kenji Watanabe

Sous Chef → Head Chef

3 job offers in 6 wks
Amara Osei culinary instructor with warm smile, professional teaching environment

Amara Osei

Culinary Instructor

2 media bookings
Lucia Fernandez pastry chef with elegant pose, fine dining restaurant backdrop

Lucia Fernandez

Pastry Chef

1 cookbook deal
Raj Krishnamurthy corporate executive chef, confident business casual portrait

Raj Krishnamurthy

Corporate Chef

47K impressions/mo
Naomi Okafor pop-up chef in creative kitchen setting, vibrant personality portrait

Naomi Okafor

Pop-Up Chef

5 brand partnerships
200+
Chefs Transformed
2.4M
Total Impressions Generated
47
Partnership Deals Facilitated
12
Cookbook Introductions
Taking New Clients

Bring Us Your Brigade.

We work with culinary schools, hospitality groups, PR agencies, and chef management companies to uplift entire rosters. If it worked for one chef, it scales.

No pitches. No decks. A real conversation within 24 hours.